So you’ve just finished your latest musical project. Congratulations!
If you’ve worked on marketing your music, you already know the importance of things like email lists, branding, and an EPK, but when it comes to press coverage, you might think it’s a bit of a mystery—even if you’ve previously hired a publicist or done your own press.
As a publicist for the last 8 years, I’ve encountered a lot of misunderstanding and confusion around what exactly press helps accomplish, and how to use it as a part of…
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