If you’d asked me nearly a decade ago when I started my PR company where the future of media was headed, I never could have predicted the power of influencer marketing. Even with the rise of the Kardashians, being a public figure in that way felt so unlikely. Like it was possible for celebrities but not for the everyday person.
Then, all of a sudden, it was everywhere and anyone could be an influencer. Just being online meant people you didn’t know were watching, and soon that became less scary and more…
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