Whether it’s over the internet or on a stage, one of our main jobs as musicians is to engage with our audience. After all, connecting with others is part of what makes art so incredibly special: it can make you feel as though it was created for you, even when you’ve never met the creator a day in your life.

However, in the modern era, engaging with your audience means a lot more than generating powerful work: fans expect artists to be active online using various platforms, from TikTok to streaming…