Merch can be a major source of income for musicians. More than that, it gives your fans something tangible to hold on to—something that reminds them of your shows and their connection to your music. Superfans especially love to support their favorite artist by making a purchase.

What's the best way to figure out what will sell? Get to know your fanbase. Your genre and audience demographics will guide what your fans want, what they'll use, and what they can afford.

If you’re just getting started with selling…