This guest post by Ayla Smith originally appeared on the Soundfly Blog Flypaper.

Online audiences are a powerful engine. When people listen online, they can easily share your music far and wide. Getting discovered is not dependent on someone walking into a record store, and it’s easy to find out who’s listening and where they’re from so you can maximize your impact. But too often, a song alone is not enough to tell your full story. 

Getting added to a popular Spotify playlist is great, but it fragments a…