Guest post by Lisa Occhino

With so many different platforms for fans to discover and listen to music, it can be a challenge to convince them to go to your band website to play your songs.

If they tend to view Spotify, SoundCloud, or another platform as an easier and more convenient way to listen, that means you have to not only make it a better experience to listen to music on your website, but you have to ultimately demonstrate that it’s worth it for them to change their online listening habits.

It’s a tall…