In the throes of a global upheaval, musicians turned the digital landscape into their new frontier, finding new opportunities through online gigs and streams in ways that would make even the most seasoned industry vets do a double-take.
These artists traded in their tour vans for webcams, embracing a savvy entrepreneurial spirit that kept audiences connected. Amidst the chaos, a new playbook emerged, one where bands and solo acts alike dialed up their fan engagement, turning likes, shares, and virtual…
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