Post to Facebook. Text your friends. Live stream a concert.
We all know there are certain things we can do to grow our listenership and fan base.
But most of what we’ve been told to do falls under the category of “tactics,” and unless it is anchored by strategy, our results will be hit and miss.
When growing organically, we need a way to attract and hold the attention of the people we draw in.
Which is exactly why we need a few big ideas to grow our listenership.