How to build a website to sell beats online

With all the modern tools and gear available at the fingertips of musicians, lots of people are creating mixes, and new beats are released every day. To set yourself apart from the crowd, create a website to sell quality beats online and showcase your skills.

If making a website for your music has been on your 'To do' list for awhile, today is a great time to get to it! Communicating your style is an important key to establishing your brand in the beats market, and your custom beats website presents a picture of who you are and what you do, without any ads, algorithms, or interruptions. Here's how to get started:

Set up a basic page to sell your beats

You're busy creating rhythms, loops, and sounds, tracking them, and getting them into people's ears. But you know you also think about how setting up your custom beats website would level up your music career. Without the time or inclination to figure out how to code, choosing a website template that is designed by web professionals and that suits your vibe is a great way to quickly create an online store to promote and sell your beats.

With a beats website template, you can rest knowing that your beats play properly online and that e-commerce functions work perfectly on mobile devices. All you have to do is create your additional pages, add imagery and text, and then upload your beats. You can customize your website from there, or if you like the look and feel of the template, go with that and focus your time on creating more music to build your brand.

Once you've got your beats website template looking the way you want it, add pages with information about you: who you are, how to contact you, how to buy your beats, and so on.

Beats website: Chopz Beats

Add a homepage

The homepage of your website serves as an introduction. Be sure to let your website visitors know who you are and what you're all about. You can do this in a few ways, from adding text that details what you do, to posting images that convey your vibe. Be sure to add a sample of your music on your homepage as well! If you've got a playlist or video to embed from an external service, that'll help fill out the page.

Use a powerful image either as your main banner or your background image. Whether you use an image that shows you at your workstation or with an instrument, or you pick an abstract image that conveys your sound, be sure to use colors from this image in the rest of your website design.

An important element to include in building a perfect homepage is a 'Call-to-Action Header' feature. This draws attention to a current promotion. Whether you're working on building your mailing list, or dropping a new track soon, or you just want to send visitors to your beats store, add a call to action that includes a button for visitors to click to check out what you're promoting.

You can also add news to your homepage. Swap in regular updates with new videos, or posts that draw attention to a new beat. Add a 'Blog' feature to share success stories as they happen!

Beats website: D-Boi Beats

Create a bio page

Put your face behind your music by creating a detailed bio page. Your bio page is the place to share your story: who you are and how you came to be doing what you do. Mention any highlights that you're proud of, like successful collaborations, streaming numbers, or podcast appearances. Everything that came before your website has made you who you are, and your website is the perfect place to let that show.

Adding text that mentions your name will help your website be more easily discovered in search engines. So in addition to posting information about who you are, be sure to discuss your musical style on this page.

Sell beats from your website

As a beats producer, you want to create a space where people can easily purchase your work. Whether you're offering exclusive rights or free samples, a page dedicated to building up a beats store is essential.

Keep your website's beat store page up to date, offering new releases when they're available. Post text on this page, as well—from ideas on how to use your samples in production, to further information about licensing options. If you have a lot of variety here, plan to add your contact information on this page as well. It may help a potential purchaser or collaborator with any questions to get in touch quickly.

If you're planning to sell branded apparel as well, create a store page on your website with a feature to sell your beats. Then add a 'Store' feature to sell your merch items online as well (remember: print-on-demand is an option that saves you the trouble of storing or shipping products). Adding one section background for your beats store and a different one for your merch store will add clarity to your layout and flow to the page.

Beats website: Mertz Music

Gear or equipment page

A gear page is a great element to add to a beats website. It allows you to showcase the tools you're using, and will illustrate to fellow producers that you're on top of trends. On this page, list all of your gear and include some text and images for context. If you fill several musical roles, perhaps recording and producing for other artists, make a note on your gear page of any additional services you offer.

Posting a photo of yourself at work lends a nice touch to this page and builds upon the image of you as a hardworking musician, producer, or engineer, who is constantly innovating and creating.

Press kit

Every beat producer should have a press kit on their website. It quickly communicates the path of your career to date. Use a preset EPK page template to create a page that includes a short musician bio alongside press materials that include videos, a sample of your music, reviews from people you've worked with, and some promotional photos.

If you've received any write-ups talking about your success to date, those belong on your press kit page as well. Take a quote or the headline of the interview, and put that in text on this page. You can link out to the full story, or add a paragraph here that'll intrigue anyone visiting your press kit page.

Your press kit provides an easy and familiar way for industry professionals to check out your work and get in touch if they like what they see. Include your contact information, placing any social media links in your press kit as well.

Beats website: t6mlinworld

Contact page

Being reachable is an important aspect of maintaining an online presence. This doesn't mean you need to be replying to fans on Instagram every half hour, but there should be a spot on your website where someone can easily contact you.

Adding contact information to a dedicated contact page on your website is a good way to weed out spammers and make sure that people who track you down are truly interested in collaboration, purchasing beats, or finding out more about your music.

You can also make effective use of a 'Smart Links' feature here. This assembles all your important links into a single column of easy-to-click buttons, so that anyone visiting your page could quickly see a list of other spots to check you out, and click a link to follow you there.

Add your social media icons as well, to be sure that you're nurturing a growing network, giving people multiple ways to connect as you build your brand online.

Beats website: Q-Hill Beats

With so much noise out there online, make yourself stand out as a producer of quality by creating a website that makes you look professional and allows you to sell your beats commission-free too. With a beats store hosted on your custom website, you'll control the timing and quantity of music uploaded and available for sale or licensing. 

Your website is a space online where fans and industry professionals can always find you, to keep in touch, buy merch, join your mailing list, or keep up to date on your projects—you'll make more sales having everything in one easy-to-reach place.