With Facebook and Instagram Shops, you can display and sell products directly on these platforms. You'll create your shop in Commerce Manager – a tool that you use to manage your inventory and sales on Facebook and Instagram. These shops enable you to showcase your products, allowing users to browse, explore, and purchase items without leaving your profile. While it is recommended to direct fans back to your website for all purchases, having your products available on your social profiles as well can, in some cases, help boost sales.
This Help article includes:
- Setting up a Facebook Shop
- Setting up an Instagram Shop
Setting up a Facebook Shop
- Create a Facebook Business Page
- If you don’t already have a Facebook Business Page, you need to create one. Follow Facebook's guide on creating a Page.
- Set up Commerce Manager
- Go to Commerce Manager.
- Click 'Get Started' and follow the prompts to set up your account.
- Choose your business account and select 'Set Up' next to 'Shops.'
- Choose your sales channel
- Select 'Facebook' as your sales channel.
- Follow the instructions to link your Facebook Page to your Commerce Manager.
- Add products to your Facebook Shop
- In your Commerce Manager account, go to the 'Catalog' section.
- Click 'Add Products' and follow the prompts to add items to your catalog.
- Ensure you provide detailed product descriptions, prices, and high-quality images.
- Customize your Shop
- Go to 'Shops' in your Commerce Manager account and select 'Edit.'"
- Customize your shop’s layout, style, and appearance to match your brand.
- Publish your Shop
- Once you’re satisfied with your Facebook Shop, click 'Publish' to make it live on your Facebook Page. For more detailed instructions, refer to Facebook’s help article on setting up a Facebook Shop.
Setting up an Instagram Shop
- Convert to a Business or Creator Instagram account
- If you don’t already have an Instagram Business or Creator account, convert your personal account by going to your profile settings and selecting 'Account' > 'Switch to Professional Account.'
- Follow the prompts to complete the setup.
- Connect your Instagram account to a Facebook Page
- Ensure your Instagram account is linked to your Facebook Page by going to your profile settings, selecting 'Account' > 'Linked Accounts' > 'Facebook,' and following the prompts.
- Set up Commerce Manager
- Go to Commerce Manager.
- Click on 'Get Started' and follow the prompts to set up your account.
- Choose your business account and select 'Set Up' next to 'Shops.'
- Choose your Sales Channel
- Select 'Instagram' as your sales channel.
- Follow the instructions to link your Instagram account to your Commerce Manager.
- Add products to your Instagram Shop
- In your Commerce Manager account, go to the 'Catalog' section.
- Click 'Add Products' and follow the prompts to add items to your catalog.
- Ensure you provide detailed product descriptions, prices, and high-quality images.
- Submit your account for review
- Go to your Instagram profile settings and select 'Business' > 'Shopping.'
- Follow the prompts to submit your account for review. This process can take a few days.
- Turn on Instagram shopping features
- Once your account is approved, go to your Instagram profile settings, select 'Business' > 'Shopping,' and turn on the shopping features.
- Tag products in your posts and stories to start selling directly on Instagram.
For more detailed instructions, refer to Instagram’s help article on setting up Instagram Shopping.
